As a personal trainer, especially one that works in the sub-specialty of weight loss and management, it is vitally important you get across to your overweight prospect base that professional services such as yours are not just relegated to the elitists or celebrities. It is important you inform the average Joe citizen that your services are offered at prices he or she can afford.
Don't wait for the next celebrity or sporting sensation to walk in the door at the local health club. There is a whole market of obese individuals who are in dire need of your services. The person who wants to get his or her weight under control will be happy to know it is possible to do so without spending a small fortune. Make it known to the stay-at-home mom with screaming children and restrictive finances that their circumstances present no problem for you. In so doing, you'll have a ready market. The idea that must be presented to your client is that you can help him or her reach his or her weight loss goal safely, effectively and affordably. This can be achieved by developing a plan according to the prospect's lifestyle and financial parameters.
Make the following services available to your stay-at-home- parent; or other average obese citizen:
1. Provide your client a free consultation; along with a physical fitness assessment. This is something they won't attain by attending the aerobics class down the street, or shooting hoops at the local community center. The assessment must include a number of tests which take into account the prospect's level of cardiovascular fitness; amount of body fat; muscle strength and endurance, and overall flexibility.
2. Secondly, emphasize the fact that you will create, based on your assessment, a customized program for your client.
3. Third, stress you will supervise your client's workouts to assure that he or she is using the required exercise equipment properly as well as performing floor exercises in the correct manner. Further, once your client reaches a certain level, you can advise when it is time to raise the bar a notch or two.
Provide the client with the confidence that they can trust you; and that you'll be able to keep them motivated in order that they may reach their fitness objectives. Be as amiable and encouraging as possible when meeting your prospect. Try to match your disposition somewhat to that of the client's. In example, if he or she is more serious, then don't act too cheerful; it may come off as silly. Be somewhat measured yourself. If they are more happy-go-lucky, maintain a professional demeanor however acknowledge their friendly spirit.
Assure your client you are certified in the areas where he or she needs improvement. Some type of credentials is reassuring to the prospect.
Trainers generally charge fifty to eighty dollars per hour for services; you can offer a discount if you wish. This can be provided if the individual opts to purchase a bundle of workout sessions in advance. If your price is too high for your prospect suggest he or she share services with a friend, family member or other acquaintance.