How to Become a Personal Trainer: You are Certified - Now What?

There is one key within the personal training field that many good-looking fitness conscious individuals fail to address and that is marketing. There are a good many persons who are in ideal physical shape and with the proper certifications but don’t have a clue as to how to go about marketing their personal training business. However, marketing your business is vital if you want to succeed.

In order to market yourself properly, you must start addressing your audience. Do you have a sub-specialty wherein you are qualified to work? One example is working with persons who have been involved in accidents or have certain disabilities. Are you interested in helping the overweight lose their excess baggage and become healthier? Or are you more inclined to assist persons get in shape for a certain sport or special event? For example, your client may wish to get into better shape for a ski weekend; or a friend’s upcoming wedding.

However it is you’d like to assist your client, state it within your circulars and on your website. Also, it is a good idea to put together a health newsletter. Distribute flyers within venues where personal trainer services may be sought. For example, you could hand off flyers at: a) sporting goods locations; b) recreational centers; c) health food stores; and d) health and fitness/exercise trade shows. Outside of placing flyers on car windshields, posting flyers where someone may consider using the services of a personal trainer is best.

Make certain to emphasize in your flyer how your services can benefit the prospect. Also, advise as to the catastrophic effects of not hiring a personal trainer. Address the aspect of whether the average Joe can afford you or not by suggesting he or she can’t afford not to attain your services. In example, you might question an obese audience by starting out your brochure with: Did you know the main killer in the United States is Cardiovascular Disease? Cardiovascular Disease is many times brought on by Obesity. Further, state in your content how getting in shape and maintaining a more healthful standard of living can greatly reduce the risk of the life-threatening disease.

Continue to stress the advantages of lifestyle changes with respect to healthy living in your newsletters. Inform your overweight client how you can help him or her lose weight. State you can customize an exercise and diet plan, especially for your client, regardless of their situation.

Also state you are willing to work things out within their budget. You may charge for services somewhere between fifty to eighty dollars per hour, however in a tight economy it is best to charge at the lower-end. Further, you might suggest persons who need you but can’t quite afford you, share your services with other members of the family or neighbors or close acquaintances.